Guys save the day on tv and in movies. Girls do, too, just not nearly as often. I loved Princess Leia, but she disappeared from Star Wars a long time ago. :(
Guys don't usually see it, because they have everyone, but not having a hero to identify with is sad. Or all you get is a whiny girl that requires constant rescuing and lying to.
Fortunately, a PC can be anyone. A whole party of women can save the day without any whining about their hair. They don't have to stay home where it's safe. And they can look or act any way the player wants.
It's cool to be the hero. ;)