Monday, December 17, 2012

Why should I care...

...how toys are marketed?

1. When I was a kid, I thought I was doing something wrong when I bought a Hot Wheels car or a G.I. Joe vehicle instead of a Barbie doll or a My Little Pony. I was pretty sure everyone in the checkout line was staring at me. I hoped they thought I was cool for breaking stereotypes, but they probably thought I was buying it for my brother.

2. I really thought I could only get "the girl" action figures. For example, it was all right to buy Lady Jaye, but not Flint. (I couldn't find Flint in the store anyway.)

3. I didn't know it then, but I thought being a boy was better than being a girl. They had all of the good colors. Not to mention that their toys actually did things. A doll sits there being a doll. A teapot is a teapot. A toy vacuum is boring because it doesn't make any noise or pick things up like a real vacuum does. Boys toys had "parts" and "colors" and "wheels." They went places and built things. Girls toys needed taking care of. It was better to have things that went places versus things simulating mundane life. If I were a boy, I'd get respect. I'd get options.

Girls were expected to help clean up.